About us

MACK Magic stands for self-owned IPs and high quality family entertainment. Under the brand of MACK Magic we are building IPs that can be experienced with all senses through all kinds of media and products. We bring storyworlds to life across themed entertainment, media products, and immersive experiences. MACK Magic collaborates with a variety of partners to publish, distribute, and broadcast our IPs globally. We uphold strong brand values and are always seeking like-minded partners for co-productions, licensing, and merchandise.

Vision

The Origin of our Brands: A Vision

Creating genuine emotions and crafting compelling stories was Michael Mack’s dream. In 2002, he founded MackMedia. With the animated film “The Secret of Balthasar Castle 4D” in 2011, the foundation was laid for the characters Ed & Edda beyond Europa-Park, and the label "MackMedia & Brands" was launched. Since then, countless brands have joined our portfolio.

Mission

Our mission at MACK Magic is to create branded immersive and emotional storyworlds. Through creative storytelling across multiple platforms, we develop unique brands and characters you can see, hear, and feel. We directly interact with our target group and also strive to expand our global presence by partnering with international licensees who share our vision and want to bring our storyworlds to audiences around the world.

Values

MACK Magic stands for creativity, attention to detail, and the development of strong IPs that are known beyond Europa-Park. At MACK Magic, we turn storyworlds into emotionally rich, transmedia brands. With tailored content for each platform—books, films, attractions and more—we spark story magic through every format. From script to screen, we craft compelling narratives that build lasting brand value. MACK Magic is known for high quality family entertainment by our audience.

"WE CREATE EXPERIENCES THAT LAST"

USP in branding and licensing

We create unique brand experiences through transmedia storytelling and immersive worlds, bringing original brands and beloved characters to life. With our expertise, we go beyond traditional media, blending legacy and innovation to build emotionally rich, cross-platform narratives. Our worlds are not simply digital – they can be experienced in person, on location at Europa-Park. Here, our stories become unforgettable, real-world adventures.

Still from Grand Prix of Europe's trailer

Ready to bring your ideas to life?

Let's create something magical together.

Join the magic!